Case Study: Panduro re-engages 4% of churning customers with Voyado

How Panduro re-engaged 4% of their churning customers using a we miss you automation

Panduro, a leading European retailer of hobby materials, sought to re-engage customers at risk of churning. They partnered with the customer engagement platform Voyado to implement a proactive, automated solution to win back these customers before they were lost for good.

Using Voyado, Panduro built a targeted "we miss you" automation for customers who hadn't made a purchase in 23 months. The multi-channel flow delivered a personalized discount offer and product recommendations via email and SMS. This solution delivered significant results for Panduro, successfully re-activating 4% of their churning customers and revealing SMS to be a highly effective channel with a 7.5% redemption rate.

Panduro

Anton Rydje

CRM Manager