Case Study: By Malene Birger boosts full-price shoppers with Voyado

How By Malene Birger increased full-price shoppers by 109% using an onboarding automation

By Malene Birger, a Danish fashion brand, faced a challenge with its previous CRM system, which was limited and lacked features for personalization and segmentation. This prevented them from sending targeted, local offers and building customer loyalty. They needed a more flexible and forward-thinking solution to improve customer communication.

The brand implemented Voyado's customer experience platform for its user-friendly, all-in-one features. This allowed them to effectively manage their loyalty program and run targeted campaigns, including an A/B test that revealed promoting member perks was more effective than discounts. As a result, By Malene Birger saw a 44% increase in full-price shoppers and a 31% growth in its member base within a year of using Voyado.

By Malene Birger

Laufey Lúðvíksdóttir

CRM and Loyalty Specialist