Case Study: Björn Borg achieves 5% SMS conversion with Voyado

How Björn Borg reached a 5% conversion rate by working with SMS

Björn Borg, a Swedish fashion brand, faced challenges with departmental silos and sought to improve customer loyalty and conversion rates. They partnered with Voyado to leverage its customer experience platform, aiming to create more personalized and automated customer communication.

Using Voyado's all-in-one platform for marketing automation, SMS, email, and loyalty program management, Björn Borg implemented personalized journeys like an after-purchase membership recruitment and abandoned cart messaging. This solution from Voyado delivered impressive results, including a 5% conversion rate for both email and SMS, a 13.6% conversion rate on abandoned cart emails, and 47% of new customers joining their loyalty program.

Björn Borg

Martina Lundberg

CRM Manager