Case Study: Adlibris boosts sales growth with Voyado AI

How Adlibris is using AI to power sales growth of up to 49%

The online book retailer Adlibris, a leading Scandinavian internet bookstore, faced a significant challenge when it expanded its product catalogue. It needed to effectively market new product categories to its established user base and ensure high visibility and relevance across its inventory of over 10 million products. This proved too difficult to manage manually or with static rules, so they turned to the vendor Voyado for a solution.

Voyado implemented its AI-powered machine learning solution, Elevate. This system automatically provided cross-selling product recommendations that improved over time by learning from user behavior. The solution delivered exceptional results for Adlibris, powering sales growth of up to 49% and supporting conversion rates that are three times higher than the market average.

AdLibris

Rubie Oliphant

Product Specialist