Case Study: Hälsokraft boosts loyalty and cuts member recruitment costs with Voyado

Hälsokraft - Customer Case Study

Hälsokraft, a leading Swedish retail chain for health food and supplements, faced the challenge of modernizing its outdated, non-compliant loyalty and CRM system. Their legacy technology was inefficient, could not integrate in real-time with e-commerce or POS systems, and made personalized digital customer engagement impossible. To achieve their omnichannel goals, they needed a new platform to organize customer data, recruit members more effectively, and manage all communication from a single place. They turned to the vendor Voyado for a solution.

Voyado implemented an integrated platform that centralized all customer data and communication tools. This solution automated member registration, eliminated manual data entry, and enabled powerful segmentation and automated messaging. As a result, Hälsokraft achieved impressive metrics, including an 85% reduction in member recruitment costs and a 120% increase in members. Voyado also helped reduce the total cost of the loyalty program by 15% while increasing loyalty club sales to 75% of total revenue.

Hälsokraft

Rickard Mattlar Sviestins

Chief Information Officer