Case Study: Hageland builds a successful loyalty program with Voyado

Hageland - Customer Case Study

Hageland, a garden center chain in Norway, faced a challenge in personalizing its customer communications. They had a vision to move beyond simple discounts and build deeper customer relationships but lacked the centralized data and tools to do so effectively. To address this, they partnered with Voyado and its CXP solution.

By implementing Voyado's platform, Hageland unified its customer data and launched a sophisticated loyalty program called Mitt Hageland. This solution enabled personalized, automated communication across channels. The results were significant: they recruited 200,000 new members in six months, saw a 10% revenue growth compared to the previous year, and loyalty members spent 35% more than non-members.

Hageland

Øyvind Krohn

General Manager