Case Study: The Sting boosts omni-channel retail performance with Voyado

Dutch fashion retailer The Sting creates a better omni channel experience

The Sting, a Dutch fashion retailer, needed to replace its complex and outdated email marketing solution to create a better omnichannel experience for its multiple brands. They selected Voyado’s customer experience platform after a positive demo and a recommendation from their POS provider.

Voyado implemented a solution that provided a single platform for segmentation and personalized email communication. This resulted in a 68% membership base increase, a 21% increase in units per transaction for members, and an 11% increase in the average receipt for members, with The Sting noting definite improvements just months after implementation.

The Sting

Bart Overbeek

IT Director