Case Study: Cervera boosts email sales and customer engagement with Voyado

Cervera - Customer Case Study

Cervera, a leading Nordic retailer of kitchenware and home decor, faced challenges with its manual and inefficient CRM processes. Their unorganized data and slow systems prevented them from developing the desired customer services and loyalty programs. To support a new customer-focused business model, they turned to the Voyado platform for a solution.

By implementing Voyado, Cervera integrated their POS and online store to create a seamless omnichannel experience. The Voyado solution enabled highly personalized communication and robust testing through control groups. This resulted in a 150% increase in sales from email, a 50% increase in open rates for highly personalized messages, and the successful growth of their membership club to 1.6 million members.

Cervera

Erika Dalle

Chief Operating Officer