Case Study: Akademibokhandeln transforms CRM efficiency with Voyado

Akademibokhandeln - Customer Case Study

Akademibokhandeln, Sweden's leading bookseller, needed a CRM platform to match its ambitious expansion plans. Their existing system was not user-friendly, requiring costly and time-consuming changes for every update. They challenged Voyado to provide a forward-thinking solution that would allow anyone in the organization to easily communicate with customers via email and SMS, set up automations, and access quick support without needing to hire external consultants.

Voyado implemented its user-friendly platform, which included an easy-to-use marketing automation tool and AI solutions. The solution allowed Akademibokhandeln's team to work cross-functionally and produce more marketing communication without additional resources. With Voyado's constant support and updates, the bookseller achieved immense improvements in workflow efficiency, including an average receipt increase of 51% for members versus non-members and growing their customer club to over two million members.

Akademibokhandeln

Sophia Segerlund

CRM Manager