Case Study: Dustin achieves 10% higher conversions with Voyado

AI-powered relevance increases conversions by 10% for Dustin

Dustin, a leading Nordic reseller of IT products, faced challenges with the relevance of their online search results and category listings. Their existing manual, rules-based approach to merchandising, which emphasized factors like stock levels, was preventing customers from finding the products they were searching for. This was negatively impacting the customer experience on their B2B e-commerce site.

Voyado implemented its AI-driven relevance solution to autonomously manage search rankings. By letting go of their manual rules, Dustin allowed Voyado's system to respond to individual customer behavior and intention in real-time. This solution delivered more relevant results, which improved the customer experience and boosted conversion rates by over 10%, a significant increase for their B2B operations.

Dustin

Jens Malmqvist

Store Optimisation Manager