Case Study: Studio Retail achieves near double‑digit conversion uplift with Voyado Elevate (Apptus eSales)

Voyado powers Studio to near double digit conversion uplift

Studio Retail was facing an unwieldy, rules-based search across a 50,000‑product catalogue that couldn’t scale or deliver relevant results—an issue made urgent by the rise of mobile (about 70% of searchers). To address this, Studio Retail engaged Voyado Elevate and deployed Apptus eSales, an AI-driven search and merchandising solution, to replace manual rules and improve relevance across the site.

Voyado Elevate implemented Apptus eSales to provide AI-powered, real‑time search ranking, automated product exposure across search, category listings, recommendations and ads, and strategy automation tied to business goals. The result: search conversion uplift well above the 5% originally projected—approaching near double‑digit gains—delivering significant annualised sales increases, reduced manual effort and costs, and a better customer experience since the April 2018 deployment.

Studio Retail

Craig Elwell

Head of Digital Transformation