Case Study: Malorama boosts conversions with AI search from Voyado Elevate

Voyado Elevate & Epinova boost Malorama retailer with AI solution

Malorama, a leading Norwegian surface treatment supplier, wanted to digitize the expert in-store advice behind its Fargerike retail brand and deliver the same level of service across store, phone, chat, and online channels. To meet that challenge, Malorama worked with Voyado Elevate alongside Epinova to build a smarter ecommerce experience centered on relevance, search, and consistent omnichannel service.

Voyado Elevate provided AI-driven search and relevance capabilities as part of a broader ecommerce redesign that connected multiple systems, including platform, PIM, CRM, logistics, and payment tools. The result was strong engagement: around 40% of visitors used search, and search-driven conversion reached 11–12%, showing that Voyado Elevate helped Malorama improve product discovery and online sales performance.

Malorama

Therese Jensen

Marketing Manager