Case Study: Varner Group boosts conversion and site performance with Voyado Elevate

Varner capitalises on Elevate across all its companies

Varner Group, a major Scandinavian omnichannel fashion retailer, faced significant challenges in managing its numerous commerce systems and maintaining site performance across its many brands. Their primary need was for a new, flexible product discovery and merchandising solution that could integrate with their existing technology stack, including ERP, CMS, and PIM systems, to improve the online user experience with better personalization and search.

The solution was implemented using Voyado Elevate, a product already in use by one of their acquired brands. Voyado Elevate was rolled out across all Varner Group companies, providing a flexible platform that handled complex product data and enabled high levels of customization. The results included a significant increase in the overall conversion rate due to personalized product listings, along with greatly improved site performance, speed, and reliability, even during high-traffic events like Black Friday.

Varner Group

Henning Fladland

Product Manager