Case Study: Stormberg increases average order value by 16.4% with Voyado Elevate

Stormberg increases the average order value by 16.4% using Elevate

Stormberg, a Norwegian hiking clothing and equipment retailer, faced a significant challenge when the COVID-19 pandemic forced store closures and accelerated e-commerce growth. Their existing Magento 2 platform struggled to handle rapid changes in weather and trends, delivering non-relevant product recommendations and a limited on-site search that did not consider customer behavior, which was cumbersome for their development team.

Voyado implemented its Elevate product discovery solution for search, navigation, and recommendations on Stormberg's new e-commerce platform. The results were rapid and significant. Within two months, Stormberg saw the conversion rate from recommendations jump from 7% to 18%, and they achieved a 16.4% year-over-year increase in average order value by November 2021, as customers were shown more relevant products.

Stormberg

Anders Sundsrud

Head of SEO/CRO