Case Study: State of Art boosts loyalty-driven sales with Voyado Elevate

State of Art boosts loyalty conversion 11.7% with Voyado Elevate

State of Art, a Dutch menswear brand, faced the challenge of modernizing its customer engagement to build long-term relationships without relying on short-term discounts. They partnered with the vendor Voyado to implement a loyalty strategy that would help them gain a unified view of their omnichannel customers and move away from transactional promotions.

Voyado's solution involved creating a tiered loyalty program with points redeemable during specific periods, which helped shape customer behavior and turn quiet months into sales peaks. This approach, which integrated both physical and digital touchpoints, resulted in an 18% year-over-year growth, a 9% performance over target, and a loyalty conversion rate 11.7% above retail benchmarks for State of Art.

State of Art