Case Study: Kicks achieves 101x more sales and 8x higher engagement with Voyado Elevate

Kicks Leap of Faith Removes Heavy Lifting of Online Merchandising

Kicks, a leading Nordic beauty retailer, faced the common eCommerce challenge of whether to trust AI to handle online merchandising. To test this, Kicks ran an A/B experiment using Voyado Elevate’s eSales AI and machine-learning merchandising solution, pitting a manually curated homepage against an automated, AI-driven page.

Voyado Elevate’s automated eSales page dramatically outperformed the manual version—delivering an 8× higher click‑through rate, 8× more add‑to‑baskets, and 101 completed sales versus just 1 on the manual page—along with higher conversion and average order value. After seeing these results, Kicks fully abandoned the manual approach and adopted Voyado Elevate’s automation for ongoing merchandising.

Kicks

Jenny Vesterlund

Ecommerce Manager