Case Study: Obs Bygg achieves 4.5% higher search revenue with Voyado Elevate

How Obs and Obs Bygg increased recommendations based on cart revenue by over 30%

Obs Bygg, part of Coop Norway alongside Obs, needed to recreate the strong in-store shopping experience online as their e-commerce business grew. To do that, they worked with Voyado Elevate to improve product recommendations and make online shopping feel more relevant and personalized for customers.

Voyado Elevate helped Obs and Obs Bygg combine offline transaction data with online behavior, then later added product intelligence and merchandising tools to improve search, product listings, and campaign execution. The results included a 4.5% increase in revenue from search, a 26% increase in recommend-based cart revenue share for Obs, a 33% increase for Obs Bygg, faster time-to-market for merchandising updates, and improved team ownership.

Obs Bygg