Case Study: AdLibris achieves up to 49% sales growth and 3x higher conversions with Voyado Elevate

How Adlibris is Using AI to Power Sales Growth of Up to 49%

AdLibris, the leading Scandinavian online book retailer with a catalogue of over 10 million products and roughly 3 million monthly visitors, faced the challenge of marketing three new product categories to an established user base while maintaining search relevance and product visibility. To tackle this at scale, AdLibris turned to Voyado Elevate and its AI-powered solution (eSales) to automate recommendations and improve discovery across the site.

Voyado Elevate implemented machine learning and continuous testing across search relevance and product visibility, rolling out automated cross-selling recommendation panels that learn from user behavior and require minimal manual input. The result was materially better performance: conversion rates three times higher than the market average and sales growth of up to 49%, along with faster, more personalized product discovery across AdLibris’ huge catalogue.

AdLibris

Rubie Oliphant

Product Specialist