Case Study: Stenströms achieves 113% conversion uplift and 115% revenue growth with Voyado Elevate

Fashion Retailer Stenströms Increased Revenue by 115% - Within 3 Months

Stenströms, the historic Swedish shirtmaker, faced the challenge of rapidly scaling a newly launched eCommerce channel while lacking internal digital commerce expertise. To accelerate online growth and improve customer experience, Stenströms partnered with Avensia and Voyado Elevate, implementing Voyado Elevate’s eSales AI solution alongside their existing EPiServer/Optimizely storefront and inRiver product data setup.

Voyado Elevate’s eSales delivered AI-driven site search, navigation, product and email recommendations, and automated promotions/filters, integrated with Avensia’s Nitro Storefront. The results were immediate and measurable: after three months Stenströms saw +115% revenue, +113% conversion rate, and +215% transactions, plus sustained organic online growth of about 50%, lower maintenance needs, and increased merchandiser productivity.

Stenströms

Rasmus Bengtsson

Ecommerce Manager