Case Study: Bygghemma.se achieves up to 12% profit increase with Voyado Elevate

Bygghemma.se Increase Overall Profit by Up to 12%

Bygghemma.se, one of the largest DIY retailers in the Nordics, needed to rapidly adapt product presentation to seasonal and weather-driven demand (for example whether to show lawn mowers or snow blowers). Previously reliant on manually set rules and merchandiser-driven campaigns, Bygghemma.se partnered with Voyado Elevate to deploy an AI-driven product exposure and optimization solution to automate and improve how products are surfaced to customers.

Voyado Elevate’s platform replaced manual rules with machine learning that automatically adjusts product exposure based on real-time browsing signals and campaign needs. The solution delivered a peak profit uplift of up to 12% and an average profit increase of 6.2% versus prior revenue-based strategies, reduced manual workload for merchandisers, enabled fast site‑wide campaigns, and—after moving to the vendor’s cloud—maintained high performance and 100% availability during peak events like Black Friday.

Bygghemma.se

Mikael Olander

Chief Executive Officer