Case Study: Dustin achieves over 10% conversion increase with Voyado Elevate's AI-driven relevance

AI-powered Relevance Increases Conversions by 10% for Dustin

Dustin, a leading Nordics reseller of IT products, was facing poor search and category relevance on its website after implementing in-house, rules-based merchandising that prioritized stock levels and campaigns—causing new products to be hidden from customers. To solve this, Dustin partnered with Voyado Elevate and explored replacing manual rules with an AI-driven relevance solution.

Voyado Elevate conducted a technical review and an A/B test; when Dustin removed its overrides and let Voyado Elevate’s AI control rankings, conversions increased by more than 10% and search results became far more relevant and personalized in real time. The improved customer experience is measurable in the lift in conversions, and Dustin is now expanding Voyado Elevate’s use to category pages and filtering.

Dustin

Jens Malmqvist

Store Optimisation Manager