Case Study: Brødrene Dahl achieves 38% sales growth with Voyado Elevate

AI and Automation Provide Double-digit Growth for Brødrene Dahl

Brødrene Dahl, Norway’s leading wholesaler for plumbing, heating and sanitation products, needed a better way to serve a growing online customer base. Their existing search solution struggled with a 30,000-product catalog, so they looked for faster search, improved navigation, and smarter product recommendations. Vendor Voyado Elevate, then known as Apptus eSales, was selected for its AI-driven merchandising capabilities.

Voyado Elevate implemented automated online merchandising powered by machine learning to optimize search, recommendations, and navigation across the site. Using 3 to 5 years of historical data and around 1,000,000 transactions, the system quickly learned customer behavior and delivered strong results: sales grew 38% in the first month, with later gains including 30% increased sales and revenue, 17% higher conversion rate, and 11% higher basket value.

Brødrene Dahl

Thomas Fehn

Chief Information Officer