Case Study: Outnorth drives higher engagement and revenue with Voyado Elevate

Outnorth drives higher engagement and revenue through smarter product recommendations

Outnorth, a Scandinavian online retailer of outdoor clothing and equipment, faced the challenge of improving customer engagement and driving revenue across its multi-market operations. To address this, they partnered with Voyado and implemented the Voyado Elevate platform to power intelligent product discovery through smarter search, recommendations, and navigation.

Voyado's solution centered on refining its recommendation algorithm to prioritize relevant and complementary items, which was managed efficiently across all of Outnorth's regional sites using Voyado's multi-market publishing features. This strategy delivered impressive results for Outnorth, including a 15% increase in click-through rate, a 34% increase in total purchases, and a 23% revenue growth, demonstrating the significant impact of Voyado's technology.

Outnorth

Magdalena

E-commerce & Campaign Specialist