Case Study: Kronans Apotek boosts conversion by 23.9% with Voyado Elevate

How Kronans Apotek increased their conversion rate by 23.9%

Kronans Apotek, one of Sweden’s largest pharmacy chains, wanted to bring the same trust, empathy, and expert guidance customers receive in-store into its digital channels. As digital shopping and self-service grew, the company needed a way to make online interactions more personal, relevant, and helpful, especially when customers were searching for products tied to specific health needs.

By implementing Voyado Elevate, Kronans Apotek added AI-powered product recommendations, dynamic search results, and tailored customer journeys to improve personalization across its online experience. With Voyado Elevate, the retailer achieved a 23.9% increase in conversion rate, a 5.98% lift in revenue, and an 11.3% increase in products per online order, while also improving engagement and search relevance.

Kronans Apotek

Jennifer dos Santos Stenlund

Head of Digital Sales