Case Study: trivago achieves faster global insights with Voxpopme

trivago cuts qualitative research timelines to 20 days with Voxpopme

trivago, a global travel technology company, faced the challenge of delivering timely, strategic insights across multiple regions with a small, agile team of three. Their traditional qualitative research methods, like in-person focus groups, were slow, costly, and often outsourced, limiting their speed and ownership. To scale their efforts without increasing workload or budget, they turned to Voxpopme's agile video-based research platform.

By implementing Voxpopme, trivago was able to run rapid studies in days instead of months and conduct simultaneous research in up to five markets. This solution delivered significant results, including insights delivery time reduced from 1.5 months to about 20 days and cost savings of up to 65% on qualitative research. The use of Voxpopme empowered trivago to influence both marketing and product innovation with highly memorable, video-driven insights.

Trivago