Case Study: Shell achieves rapid consumer insights with Voxpopme

Shell collects 500+ consumer video responses in 4 days with Voxpopme

Shell, a global energy company, needed richer qualitative consumer insights to complement its quantitative data for an innovation workshop. Their challenge was to rapidly collect authentic consumer friction points and breakthrough ideas to bring to life for stakeholder discussion, all under significant time constraints. To achieve this, they leveraged the video survey and analytics platform from Voxpopme.

Voxpopme implemented a solution that screened and captured over 500 video responses from consumers in multiple markets within just four days. They used automated video analytics to rapidly identify key themes and sentiment. The outcome was a significant reduction in time and resources compared to traditional methods, with the video content creating empathy among teams and surfacing new insights through consumer storytelling, enabling more impactful decisions.

Shell