Case Study: Philips achieves faster, more efficient consumer research with Voxpopme

Philips speeds qualitative research 60x with Voxpopme

Philips, a global health technology leader, needed a scalable platform to support its global teams in gathering and analyzing consumer insights faster and more efficiently to advance its consumer-centric innovation. The challenge was to find a globally accessible solution that could enable direct consumer engagement across multiple business units and markets while streamlining the research process.

By implementing Voxpopme's AI-driven insights platform, Philips empowered its marketers to conduct real-time video conversations with consumers and enabled its insights teams to centralize and analyze qualitative data. The use of Voxpopme resulted in a 97% efficiency gain, with analysis becoming 60 times faster and 30-40 minutes saved per interview. This allowed Philips to come in 10% under budget while conducting significantly more research and gaining deeper, more impactful consumer insights.

Philips