Case Study: Mars Global Fruity Confectionary Team accelerates product testing and consumer insights with Voxpopme

Mars Global Fruity Confectionary Team completes product testing in 4 days with Voxpopme

Mars Global Fruity Confectionery Team needed to test a new real fruit product. The challenge was to gather fast, in-home consumer feedback on preferences and usage behaviors, but traditional moderated in-home usage tests were too time-consuming and expensive for their timeline and budget. They turned to Voxpopme for a video feedback solution.

Voxpopme implemented a video-based in-home usage test with 75 consumers, who tested four products and shared their impressions and behaviors. This approach allowed Mars to collect feedback from a wider market segment in just four days, capture authentic reactions in a natural environment, and efficiently analyze 300 videos. The result was significantly faster decision-making and greater confidence in the findings.

Mars Global Fruity Confectionary Team