Case Study: Liberty Mutual achieves repeatable ad success with Voxpopme

Liberty Mutual makes ad success repeatable with Voxpopme after its top-performing ‘Bad Job’ ad

Liberty Mutual, a leading brand, had adopted a data-driven approach but found quantitative data alone insufficient for interpreting and replicating the massive success of its top-performing 'Bad Job' ad. Their challenge was to understand the qualitative 'why' behind its effectiveness to make future advertising success a repeatable practice. They turned to vendor Voxpopme to use its agile qual solution and OnDemand community.

Voxpopme implemented a solution using video feedback, asking its community open-ended questions about the ad. The results revealed key themes for its success: consumers found it laugh-out-loud funny and enjoyed how the character's mistakes humanized him. The impact for Liberty Mutual was that these insights were delivered with speed and could be immediately used to inform the production of future, more effective ads.

Liberty Mutual