Case Study: Mars strengthens consumer insights during uncertainty with Voxpopme

Interview with Michelle Gansle Insights Transformation During Uncertain Times

Mars partnered with Voxpopme during the COVID-19 pandemic, when rapidly changing environmental and economic conditions were making it harder for insights teams to decide when and how to conduct research. The challenge was to adapt research approaches in uncertain times while still understanding consumer, shopper, business, and societal impacts.

Voxpopme supported Mars by featuring insights transformation guidance from Michelle Gansle, Mars’s global lead for insights transformation, in a video interview focused on how research should evolve during uncertainty. The case study highlights the value of Voxpopme’s video insights content for helping Mars think through its research strategy, though it does not provide specific quantitative results or measurable impact.

Mars

Michelle Gansle

Mars