Case Study: Wendy’s achieves faster, richer consumer insights with Voxpopme

How Wendy’s leverages video insight to bring the consumer to the forefront of brand experience and strategy

Wendy’s partnered with Voxpopme to address the need to be more effective with fewer resources while still gathering high-quality consumer feedback. The team needed a faster, more agile way to run qualitative research and bring customer insights to the forefront of brand strategy.

Using Voxpopme’s end-to-end video insight platform, Wendy’s conducted concept testing, focus group analysis, segmentation studies, menu testing, and experience feedback through short- and long-form video studies. Voxpopme helped Wendy’s complete studies in hours instead of weeks, reduce the cost and effort of analysis, and make qualitative research more scalable, compelling, and widely shareable across the business.

Wendy’s