Case Study: Fremantle boosts American Idol engagement with Voxpopme

How Fremantle used Voxpopme to understand American Idol audiences and drive broadcast strategy

Fremantle, producer of *American Idol*, wanted a better way to understand its audience and communicate research findings more effectively to creatives and executives. Working with Voxpopme, the team used agile video insights to deepen its understanding of how social media shaped viewer behavior, engagement, and perceptions of the show.

Voxpopme’s video feedback platform helped Fremantle gather hundreds of responses across two studies, adding rich context to existing data and revealing themes around contestant relatability, exclusivity, and the aspirational nature of the series. The insights informed social and broadcast strategy, drove new content creation, increased year-on-year social engagement and followers, and contributed to a rise in contestant auditions.

Fremantle