Case Study: a global CPG company cuts digital shelf turnaround by 70% with Voxpopme

Global CPG Company cuts digital shelf project turnaround by 70% with Voxpopme

A global consumer packaged goods (CPG) company struggled to optimize its digital shelf performance because traditional survey methods failed to reveal actual shopper behavior on retailer sites. They lacked visibility into key friction points, regional differences, and the real reasons behind conversion drop-offs. To close this gap, the company turned to Voxpopme and its screen recording solution.

Voxpopme's platform allowed the company to capture and analyze real-time screen recordings of shoppers completing tasks across digital retailers. This was powered by AI tools for fast analysis. The solution delivered a 70% faster project turnaround, a 5x increase in stakeholder engagement driven by video highlight reels, and 60x faster analysis of user research recordings, ultimately improving product page conversion.

Global CPG Company