Case Study: a digital-first skincare brand scales mobile UX research with Voxpopme

Digital-first Skincare Brand speeds mobile UX research 80% with Voxpopme

A digital-first skincare brand needed to optimize its mobile-first customer experience, which relied on complex multi-step quizzes and checkout flows, but its small team was overextended. Their legacy testing platform was inflexible, struggling to capture full mobile user journeys and making moderated interviews unscalable. They turned to Voxpopme for a solution.

Voxpopme provided a mobile-ready research platform featuring unmoderated screen recording for multi-step tasks and efficient moderated Interview Rooms with automated note-taking. This all-in-one workflow, enhanced with AI analysis, allowed the team to gain full visibility into user behavior. The results included an 80% faster turnaround on mobile tests, analysis after interviews that was 60 times faster, and the ability to complete twice as many projects monthly.