Case Study: Global Beverage Company accelerates concept testing with Voxpopme

a global beverage company captures concept feedback in 12 hours with Voxpopme

A global beverage company struggled to incorporate meaningful customer feedback into its product innovation process, as traditional qualitative methods were too slow and resource-heavy, taking up to two months. This prevented the company from moving at the pace required by its annual innovation timeline. To address this, they turned to Voxpopme and its video feedback service.

Voxpopme implemented its video feedback methodology for concept testing, recruiting participants through its On Demand Community. The company tested 150 concepts and captured rich initial reactions, completing the entire study in just 12 hours. This approach provided deep qualitative insights at quantitative speed, enabling key stakeholders to empathize with consumers and make faster, people-centric innovation decisions, ultimately supporting the company's agility in its last two annual innovation workshops.