Case Study: Pure achieves secure anonymous video chatting with Voximplant

Pure handles 100K video calls a month with Voximplant

Pure, a dating app and site for anonymous video chatting, needed to introduce a new online communication format to allow users to get to know each other better, a need that became especially critical during the pandemic lockdowns. They required a secure, integrated video solution that would let users communicate without risking their privacy by moving to external platforms.

Voximplant provided a solution by integrating its SDK into Pure's iOS and Android apps and website, enabling direct video calls from a browser or mobile app. The platform supported unique anonymity features like AR masks and automatic screen blurring. As a result, Pure now facilitates over 100,000 secure video calls per month, with an average chat time of 60 minutes, and is developing video communication as a core strategic business area.

Pure