Case Study: KFC Achieves Faster Candidate Verification and Higher Hiring Conversion with Voximplant

KFC boosts hiring conversion by 11% with Voximplant

KFC, a major global fast food chain, faced a significant challenge in its HR department, which was inundated with over 15,000 resumes monthly. A large portion of these applications were either filled out incorrectly or became irrelevant almost immediately, wasting agent time and causing the company to miss promising candidates. This resulted in a low conversion rate of applicants into hires. To address this, KFC partnered with Voximplant to automate the initial screening process.

Voximplant implemented a virtual assistant powered by its platform to conduct initial outreach. The solution automatically called applicants to verify their interest and the accuracy of their information, filtering out 37% of applications as irrelevant without human input. This allowed KFC's call center agents to work 10x faster, focusing only on qualified leads. The result was an 11% increase in conversion into hired employees and a 1.5x reduction in both application processing time and the number of agents required, significantly lowering overall recruitment costs.

KFC