Case Study: SONIC achieves 3x higher LTO redemption rates with Voxie

How SMS Drives 3x Higher Redemption Rates

SONIC, a drive-in restaurant chain, faced a challenge as their existing marketing tools lacked the integration and customization needed to effectively engage customers across channels for their weekly limited-time offers (LTOs). They partnered with the vendor Voxie to address this.

Voxie implemented an omni-channel solution with SMS automation as the centerpiece. This strategy delivered timely, tailored promotions via text message, which were integrated with email and push notifications to reinforce the message. The results for SONIC were extraordinary, with SMS driving a 3x higher LTO redemption rate. Specifically, SMS achieved a 45% higher redemption rate than email and a 57% higher rate than push notifications.

SONIC