Case Study: Cogeco achieves #1 station ranking and boosted listenership with Voxco Online

Online Surveys of Listener Panels Help Radio Stations Reach Top of the Charts

Cogeco is an award‑winning North American telecommunications and media company whose subsidiary, Cogeco Diffusion, operates 13 radio stations across Québec. Needing more timely, locally representative feedback than generic Billboard data, Cogeco turned to Voxco and its Voxco Online survey software (and Voxco Panel) to gather frequent, targeted listener opinions on current songs.

Voxco implemented a seamless solution—connecting Cogeco’s recruitment microsite to Voxco Panel via API so selected panelists rate about 40 music clips biweekly through Voxco Online with real‑time results. This cost‑effective system lets Cogeco analyze feedback and update playlists within two days, driving higher ratings and listenership—evidenced by The Beat moving from #3 in spring 2014 to #1 in winter 2015—demonstrating Voxco’s measurable impact.

Cogeco

Melanie Begnoche

Director of Research