Case Study: Modus Research achieves faster, fully integrated survey operations with Voxco

Modus Research cuts connect times and halves CATI learning curve with Voxco

Modus Research, a Canadian B2B market research firm, faced operational challenges with its fragmented data collection systems. While satisfied with Voxco Online, the firm relied on separate in-house IVR software and external call centers for high-volume surveys. This led to flawed answering machine detection, a lack of real-time linkage between IVR and CATI systems, and delays caused by manual data transfers. Additionally, Modus needed to replace its outdated internal panel platform, which lacked integration and essential features.

Voxco implemented a fully integrated solution using its IVR, CATI, Online, and Panel platforms. This provided best-in-class answering machine detection, real-time data access, and seamless integration that eliminated manual work. As a result, Modus Research achieved multi-fold reductions in connect time, gained real-time monitoring via a unified dashboard, and increased productivity with end-to-end automation and minimal system downtime.

Modus Research