Case Study: Médiamétrie achieves faster, more efficient radio research with Voxco

Médiamétrie boosts radio research to 1,500 CATI calls per hour with Voxco

Médiamétrie, France's leading media audience measurement company, faced inefficiencies in its radio research process. Its previous method used separate telephone and Interactive Voice Response (IVR) systems, which required managing dual questionnaires and databases. This multi-mode data collection was time-consuming and its dialer had limited call capacity, hindering productivity. To streamline operations, Médiamétrie turned to Voxco for a solution.

Voxco implemented its integrated Multi-Mode platform, combining its Dialer, CATI, and IVR systems. This unified solution allowed investigators to qualify respondents by phone before seamlessly transferring them to an automated IVR survey to rate songs. The consolidation eliminated separate data management and significantly boosted efficiency. The Voxco Dialer increased Médiamétrie's call capacity to 1500 CATI calls per hour, greatly enhancing productivity and making the management of thousands of song ratings much more efficient.

Médiamétrie