Case Study: Brain Research achieves 60% productivity gains with Voxco Mobile Offline

Leading regional MR firm maximizes interviewer productivity with Voxco Mobile Offline

Brain Research, one of the largest independent full-service market research agencies in Latin America, ran large urban consumer-intercept projects for clients like Coca‑Cola and Unilever but struggled with a CAPI provider that lacked advanced features, provided slow (and non-Spanish) support, and had synchronization delays up to 48 hours. In February 2014 Brain Research adopted Voxco Mobile Offline from Voxco to solve these challenges and better handle daily programming and a fluctuating field team of up to 300 interviewers.

Voxco implemented Voxco Mobile Offline to deliver advanced survey design (including rosters), faster programming and assignment, always-available global support, and immediate synchronization when interviewers returned from the field. As a result, Brain Research made Voxco Mobile Offline their sole tablet interviewing software and boosted project productivity by over 60% across programming, interviewing, syncing, and reporting, enabling them to win larger regional pitches and confidently manage projects involving thousands of in-person interviews.

Brain Research

Laura Ruvalcaba

President & CEO