Case Study: C2 Montréal achieves real-time attendee sentiment insights and better event planning with Voxco

Innovative Business Event Combines Online and on-the-floor Attendee Insights

C2 Montreal, a global leader in producing trend-setting business events that draw over 6,000 attendees to its flagship conference, wanted to go beyond location and activity tracking from smart wearables to capture real-time attendee sentiment. To fill that gap they partnered with Voxco, deploying Voxco’s survey platform (Voxco Multi-Mode including Voxco Mobile Offline and Voxco Online) to gather live and post-event feedback.

Voxco provided tablet-based, in-the-moment Mobile Offline surveys during the three-day event and a follow-up Voxco Online survey after the conference, tying emotional feedback to the wearable activity data. The combined approach gave C2 Montreal a fuller picture of attendee behavior and enjoyment, with quick sub‑1‑minute surveys producing continuous sentiment snapshots and actionable insights that helped organizers emphasize positives and reduce negatives for future events.

C2 Montreal

Pierre Noinski

Director of Participant Services