Case Study: FocusBari achieves streamlined multi-mode audience measurement and faster delivery with Voxco

How This European Firm Measures Media Audiences With Multiple Survey Modes

FocusBari is a Greek market-research firm with 30 years’ experience and a 25‑person team (plus 120 interviewers) specializing in media audience measurement for radio, print and online. When their original survey software became unavailable and downtime was not an option, FocusBari sought a centralized, multi‑mode platform with compatible scripting across modes and selected Voxco (using Voxco Multi‑Mode / Voxco Survey Software).

Voxco implemented a multi‑mode solution (Voxco Multi‑Mode with Voxco Online, Voxco Mobile‑Offline, Voxco CATI and Voxco Dialer) that centralized phone, online and face‑to‑face data into one database. As a result, FocusBari widened its respondent reach (CATI, CAWI, CAPI), increased survey volume, streamlined data collection and processing, and delivers results to clients more quickly — all enabled by Voxco’s platform.

FocusBari

Valeria Tsamis

Managing Director