Case Study: Stratégir achieves unified multi-mode data collection and scalable 3D product testing with Voxco Multi-Mode

Evolving Product Testing With Unique 3D Virtual Environments & Voxco Multi-mode

Stratégir, a Bordeaux-based market research firm operating in over 30 countries, specializes in realistic 3D virtual shopping environments to test products and packaging. Facing stability, security and data-silo issues with their legacy CAPI and CATI tools, Stratégir needed a flexible, multi-platform survey system that could centralize recruitment on the street, in controlled virtual tests, and through phone and web follow-ups. After evaluation they selected Voxco and its Voxco Multi-Mode platform.

Voxco implemented Voxco Multi-Mode (alongside Voxco Mobile for offline field interviewing and Voxco CATI for phone surveys) to provide a single core database, identical questionnaire logic across devices, and flexible scripting. The solution synchronized street recruitment, in-environment testing and phone follow-ups, enabled expansion to self-completion mobile/web surveys, and increased productivity and efficiency — supporting hundreds of product-test surveys each year and faster, centralized analysis. Stratégir now cites Voxco as a “growth enabler” that keeps pace with their evolving 3D testing technology.

Stratégir

Luc Milbergue

CEO