Case Study: Emicity achieves faster, more efficient research insights with Voxco and Ascribe

Emicity cuts open-end coding to under an hour with Voxco

Emicity, a US-based research consultancy, faced challenges with inconsistent and limited survey software that hindered their complex research methodologies. They also struggled with inefficient and time-consuming manual coding of open-ended survey responses using tools that lacked accuracy and transparency. This led them to seek a new vendor, Voxco.

Voxco provided its online survey platform, which offered the advanced logic and programming flexibility Emicity required. Later, they also adopted Voxco's Ascribe text analytics tool, which used AI to automate and drastically improve the accuracy of coding open-ended responses. This Voxco solution streamlined Emicity's operations, saved significant time, and allowed them to offer full-service research at a competitive cost, leading to business growth and an enhanced value proposition for their clients.

Emicity