Case Study: C+R Research speeds open-end coding and reduces costs with Voxco AI Coder

C+R Research cuts coding time from 35+ hours to 3 hours with Voxco

C+R Research, a full-service custom insight agency, faced a challenge where their clients were often forgoing the analysis of open-ended survey responses due to the high time and cost of manual coding. This left clients without valuable insights from this data. Voxco's solution, AI Coder, was implemented to address this need for a faster and less expensive coding service.

Using Voxco's AI Coder, an AI-based codebook builder and coding system, C+R Research could automatically code open-ended responses in minutes. This allowed them to significantly reduce project timelines and costs. On a specific project with 3,552 responses, Voxco's tool completed the work in just 3 hours instead of the 35+ hours required for manual coding, delivering results faster and at a lower cost while maintaining high accuracy.

C+R Research