Case Study: PARCC mobilizes stakeholder support for assessment with VOX Global

PARCC mobilizes support for assessment with VOX Global, reaching 5 million students

The Partnership for Assessment of Readiness for College and Careers (PARCC) consortium faced hostile media coverage and legislative threats fueled by misinformation, which threatened the adoption of its new Common Core assessment. VOX Global was engaged to provide strategic communications and reputation management to build support among teachers, parents, and stakeholders and to counter the growing opt-out movement.

VOX Global implemented an integrated state communications campaign that included developing new messaging, changing the media narrative through proactive outreach, and engaging key stakeholders. The results were that over 5 million students successfully completed the test, media coverage turned neutral to positive, and the consortium began the next school year with a firm foundation of state support. VOX Global's efforts helped PARCC navigate public opinion and legislative challenges.

PARCC