Case Study: Lumina Foundation achieves security thought leadership with VOX Global

Lumina Foundation builds higher-ed policy support with VOX Global in 2015

Lumina Foundation, a major electronic payments brand, faced the challenge of navigating significant industry changes and opposition while rolling out new security-focused products and services. They enlisted VOX Global to help position the company as a security thought leader through effective corporate communications.

VOX Global implemented a proactive solution that included media engagement with infographics and animations, identifying key speaking opportunities for executives, and strategically positioning the client with policymakers and the public. This approach successfully assuaged fears over industry changes, elevated the corporate profile on key security issues, and established the company as a steady drumbeat of credibility in cybersecurity. VOX Global's efforts positioned the client as an industry security leader.

Lumina Foundation