Case Study: Kelly Services Launches Equity@Work and Expands Employer Engagement with VOX Global

Kelly Services launches Equity@Work with VOX Global, winning 25+ employer partners

The customer, Kelly Services, a global talent network, faced the challenge of launching and sustaining its Equity@Work initiative, a program aimed at removing unjust barriers to employment for millions of Americans. The vendor, VOX Global, was engaged to help execute this mission-driven program.

VOX Global implemented a targeted strategy aimed at leading employer CEOs and CHROs. The solution involved boosting the executive visibility of Kelly's CEO on LinkedIn and distributing compelling video content, infographics, and earned media. As a result, the initiative successfully brought in more than 25 large employer partners who have since engaged Kelly Services to place talent.

Kelly Services